Endeavour pilot Greenwich
Next-generation mobility services
Autonomous ride-sharing offers multiple advantages. The "sharing" aspect helps tackle congestion by incentivising people out of private cars. Electrification means that the service will be environmentally sustainable. And by addressing an existing transport needs current driven modes do not address, the project will contribute to social inclusion and economic regeneration.
As well as helping potential service operators, this project will aim to inform regulators and policy makers as they deliver the Government's Future of Mobility strategy and ensure future policy benefits from the latest Connected and Autonomous (CAV) knowledge. Through this approach we believe that we will help shape and build the market (the demand side) for the CAV sector in the UK and beyond.
The Endeavour project presents an unprecedented opportunity to demonstrate UK Connected and Autonomous capabilities and technologies to a global audience and will pave the way for leading UK service operators, technology providers and cities to set the global standard for next-generation mobility services.
Helps tackle congestion by reducing the number of single occupancy cars on the road.
Get there safely
Innovative, technology-led solutions
Developing new solutions is critical. Simulations of autonomous ride-sharing services, such as MERGE Greenwich, highlighted that, unless next-generation services are designed and implemented appropriately, they could lead to an increase in emissions and congestion of up to 52%.
Endeavour’s real-world pilot, which uses tried and tested autonomous vehicles from an earlier government-backed project called DRIVEN, will focus on complementing, rather than competing with, existing public transport, by targeting private car users and passengers in poorly connected areas.
Autonomous ride-share pilots in the London Borough of Greenwich
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